Tagged: Advanced SEO tutorial

Advanced SEO tutorial methods 2019 0

Advanced SEO tutorial methods 2019  is a strategic behavior of Baidu’s Advanced SEO, not a search optimization method based on SEO basic knowledge. Sometimes, it may be separated from the basic common sense of SEO optimization.

Advanced SEO tutorial method 2019 strategy:

1, using the site to query the website, the home page is not the first, is it a reduction?

I believe that most people will say yes, of course, some people will say no, then whether it is to reduce power or not to lower power, the data from the research shows that it is the most reliable. Since this topic has been thrown, then this point should be used to expand one face. Only by thoroughly understanding it, can you understand the details of many aspects of SEO.

As a person of SEO research, we must consider the positive and negative arguments, and there must be a counter-revolution. The opposite of this is not to discuss whether its site value is not in the first place. Instead, look at the ranking of this set of data from a big direction. What is the big direction? Everyone knows that when searching for a keyword, it will rank according to the weight of the current page of the website. Similarly, there will be a corresponding ranking of the weights between the pages inside the website.

In addition to the reduction of certain factors, there is also the fact that the weight of the inner page is greater than the weight of the first page. (PS: Many people like to check SEO data from the love station/master tool. Personally think that the best SEO tool in China is the Baidu webmaster platform, because you can find many unknown mysteries).

According to the data value of the Baidu webmaster platform, in addition to the keyword ranking, there is a page ranking, and the ranking of the page will appear in the entire website where the current page is located within a time period, and the page weight of the website where it is located may also be considered. High and low.

Of course, there is also a real power reduction, that is, the penalty that the home page encounters. Relatively speaking, the power reduction is only for cheating with a specific page. If all the whole pages are involved, the final result is The website is downgraded by K instead of simply. (ps: About the reduction of power, common factors such as keyword density stacking, brush click, abnormal outer chain in a short time, etc.).

Another is that your inner page weight is significantly larger than the home page, then your inner page ranking will be far from the site first in a certain period of time. Although the initial weight of the top-level domain is higher than other pages, the content of the inner page will be larger than the ranking of the home page through the richness of the content, the breadth of the outer chain and the time. Speaking of this is the second side of the following I want to expand for everyone.

Advanced SEO Method Strategy

2. The content is king. Is the outer chain still effective?

In the past two years, most SEO practitioners have paid more and more attention to the so-called user experience. In fact, in a sense, you are satisfied that users can’t really satisfy the search engine, but the satisfied search engine can’t really satisfy the user. If you have done SEM, you will have a deep understanding, a landing page will determine your conversion rate.

To do any meaningful level of SEO, ranking data is the most effective way. In particular, the external chain scores announced by Baidu in the past have declined, and most SEO personnel have become weaker in the concept of external links. In a sense, this is actually a concern for SEO personnel who have been doing for many years. For me, I may silently say the last sentence in my heart. After the outer chain, the opponent will soon become less and the optimization will become more and more relaxed.

Regardless of whether the content is king and the outer chain is yellow, let’s take a look at the SEO formula. No matter how the algorithm changes, the core formula of SEO will not change. This is why most SEO personnel can’t really grasp the essence of SEO. Go for optimization and actual combat.

SEO formula: SEO=∫Clock=∫C1+L2+K3+O4

(1) ∫ is an integral symbol, C=content, L=link, K=keywords, O=others. SEO is a long-term “time” integration process, the content is the core;

(2) C1—rich content is the first element, and the importance of arranging content in order of originality, pseudo originality, and reprinting satisfies the user experience;

(3) L2—The rationality and richness of the link is the second element. Reasonable and effective internal links are as important as rich external links, and highly correlated high Pr values ​​pages in external links are especially important;

(4) K3—Keyword factor is the third important factor, including: reasonable Title, Description, Keywords, page keywords and related keywords density and reasonable layout; 5, O4 – other factors, such as: domain name, Station age, server, website architecture, layout, layout, Url, maps, etc.

If you understand the above formula, then it is not difficult to find out the proportion of the content and the external chain. Many people will pay attention to the layout, layout, site map and other points. Many people sometimes go to research some very strange ranking websites, they don’t have them, the quality of the articles is very bad, and the rankings are so good. When you don’t get through a point, you go to see a face that only leads to you. The more blurred you look. Of course, the example is the best explanation.

If you still don’t understand enough, I use a short word to show that you will penetrate into this face. A page has ten rankings, and we try to put aside some of the search engine’s own positions, assuming there are 7 positions left. Then we get the current content, the external chain, the TDK setting from the SEO formula is still the majority factor in the ranking, of course, in recent years there is also a kind of click. Looking at this problem from these four kinds, we can clearly understand how to start.

SEO I summed up a sentence, knowing myself and knowing each other. A confidant is knowing the search engine algorithm that you are in, knowing that you are knowing the large amount of data values ​​of your competitors. When you surpass your opponents by including the content of the website, content quality, update frequency, click volume, external data and stability, tdk keyword density, etc., your ranking will naturally be higher than him.

Of course, in general, you need to look at your website type, just like not updating the outer chain and having a good ranking. Then, if your content is good enough, it will still be good if you don’t send the outer chain. The rankings, such as the rankings of thousands of websites, are still very good. However, clicks are also essential. In order to be stable, whether it is a simple external chain or rich content, in the end, if you want to base on the stability of the homepage, you need a certain amount of clicks to support.

3, Advanced SEO tutorial methods 2019: do not increase the external chain, improve the flow of the site

Many times, SEO specialists have been in a state of being out of the chain for a long time. Almost all keyword rankings and traffic increase are based on high-quality external links, but Batman ∏, want to say sometimes, and need to rely on more The outer chain can also achieve the purpose of stream promotion, you can pass the following tips

  1. 301 redirects multiple URLs

When a website is in a long-term operation, it often produces repetitive pages, which causes the traffic to be too scattered. If you try to merge multiple URLs with 301, you will find that the target URL weight will continue to rise. And the overall traffic will increase slightly. Of course, you can also buy high-quality, highly relevant sites, use 301 to redirect to the target URL to get more traffic, but this requires some skill, otherwise it is easy to be judged to cheat.

2. Optimize existing ranking page

When a content page gets a good ranking, it is often ignored by SEO beginners. This actually misses a lot of opportunities for ranking and improving traffic. For example, you can check whether the page can expand more long tail keywords. Over time, whether new hot keywords have been generated, whether you need to re-adjust the page title, and some minor adjustments will bring additional surprises. The so-called advanced SEO is a process of refined operation.

4, Advanced SEO tutorial methods 2019: do not write original content, increase the chain

If you are good at using SEO data monitoring software, you will find that constantly creating high-quality content, you can really increase the external links. When we don’t have much time to create high-quality content, how can we increase the external? Linking this time, we need to learn: good at summarizing and arranging high-quality resources, such as: integrating industry video tutorials, collecting large coffee article catalogs, embedding convenient gadgets, and providing more free resources.